Abilene Drake
Fall 2024
IU Indianapolis Campus Health Dental Education Program
There are a range of services offered through the health programs at IU Indianapolis.
IU Indianapolis campus health services offer immunizations - a service that may be promoted with the use of a marketing plan.
To develop lifelong preventive dental hygiene care to Indiana University-Indianapolis’s daycare children, through a youth outreach initiative, to teach them the importance of proper oral hygiene care, through proper food choices, effective brushing and flossing techniques, and an overall positive experience in relation to dental care.
Find more information on IU Indianapolis health services:
CAPS (Counseling and Psychological Services) at IU Indianapolis provide mental health support for students online and in-person.
The Project
Below you'll find links along with descriptions of the different sections in this health care marketing project.
The executive summary provides a brief overview of the health care marketing project at large. Take a look at the executive summary button above to discover the main points of this project.
Market research informs the marketing plan, acting as a basis for strategic decision-making in marketing efforts. This project breaks market research into two parts - survey and evaluation of results.
This section of the project provides context to the marketing plan with sections such as the rebranded mission statement and a situational analysis.
The heart of this project lies in the health care marketing plan. This section delves into recommended strategies, PR plans, a budget, and ends with an evaluation of the plan proposed.