Abilene Drake
Fall 2024
Public Relations Plan
Two Media Exposure Ideas:
1. Workshops in Schools
2. Community Dental Health Fair
In promoting a public health dental education program for children, effective media exposure is crucial for reaching both the target demographic, and their parents or guardians. I will be discussing two rationales for how I plan to obtain this media exposure through a community dental health fair, as well as a workshop held in partnering with local elementary schools.
​
By holding a community dental health fair, I can present an engaging and interactive way to raise awareness about dental health issues among children and their families. This event will feature free dental check-ups, educational booths, fun activities, and demonstrations about proper dental hygiene techniques. In collaborating with local dentists, dental hygienists, and health organizations, this health fair will offer hands-on experiences that make dental health education enjoyable and memorable for children.
​
​
"In engaging families and educators, these strategies ensure that dental health education reaches its intended audience in a meaningful way."
This community fair serves multiple purposes. It creates a fun environment that attracts families, making it easier to reach children and parents. Through interactive activities such as puppet shows or games, we can effectively teach dental health concepts. Local media outlets are often interested in covering events that contribute to community health. This ensures broad exposure through local news articles, television segments, and radio interviews. In positioning this fair as a proactive approach to health education, it brings positive media attention and community support, leading to higher participation rates and increased awareness.
Schools are also an important access point for engaging children and their families in health education. By partnering with local schools, this education program will integrate dental health workshops into their current curriculum. This workshops will include interactive presentations, storytelling, and hands-on activities that reinforce the importance of oral hygiene in a fun and relatable way.
By bringing these workshops into schools we gain the advantage of directly reaching the target audience in an environment where children are already receptive to learning. Teachers often welcome outside programs that enhance their lessons, which leads to enthusiastic participation from students. Schools that have established communication channels with parents, allow for effective promotion regarding the program. This partnership can also attract media coverage, as stories highlighting educational programs often foster community with local news outlets. These types of workshops can reach a dental health week that incentivizes children to apply what they’ve learned, creating a sense of community and engagement that is newsworthy.
Hosting a community dental health fair and partnering with local schools for educational workshops are two effective media exposure strategies for a public health dental education program for children. These not only promote dental health awareness, but also foster community involvement and media interest, contributing to the program's success and sustainability. In engaging families and educators, these strategies ensure that dental health education reaches its intended audience in a meaningful way.