Social Media Plan

First Social Media Platform

Our marketing plan includes enrolling at least twenty children in our Oral Hygiene program at the IUPUI daycare before December 31st, by obtaining electronically signed permission slips through a Facebook retargeting campaign.

This will build a re-targeting Facebook post on the Daycare’s page that redirects the parents to a marketing page about our program. From this page, parents will be able to learn about the program, sign their children up, pay the fee, and receive discounts on all kinds of dental products and services. It will also contain links to other student’s projects in order to promote networking amongst our classmates for other discounts and services they are trying to promote.

By creating visually appealing posts that highlight the benefits of the program, for example, happy children participating in activities, or testimonials from parents. This will be achieved by using eye-catching graphics and videos that showcase the fun and educational aspects of the facility.

By using Facebook or Instagram I can promote limited-time offers or discounts for early sign-ups. This will include a percentage off the program fee with special deals on dental products for parents who sign up early. These offers will be promoted through targeted ads to reach parents in the area, making sure to emphasize the added benefits of networking opportunities with other students’ projects on the marketing page.

IUPUI Children's Dental Fair 2025
Mock-Up One

Second Social Media Platform

Secure funds ($20 per child) from the parents, if not, fundraise the money through GoFundMe page by December 31st. (Approximately $400) Also, we will offer an early-bird special of $15 per child if they register before November 15th. We will hold an Instagram Live event in order to solicit donors in real time to secure all funds.

There is also an Instagram Live event during daycare hours showing the actual children that will benefit from the donations. We will interview multiple children and ask them about why clean teeth and good oral hygiene is important to them. We will send out permission slips with the children at the daycare with a QR code that directly links the parents to our site. It will also include an opt-in text message link that will allow us to market directly to their cell phones. This will be the most efficient way to establish two-way communication with our audience and get direct feedback in real time.

An electronic form of payment will be required, but we also have limited “scholarships” for those parents who are not able to pay the fee. We will also ask the parents on the payment information page if they would like to sponsor a classmate by providing a “scholarship” for a fellow student. We will also offer a discount before November 15th in order to promote early enrollment which allows us to have more time for fundraising.

Our GoFundMe page will be featured on the Dental School’s Facebook and Instagram Page and will be shared by everyone in my Hygiene Class. Hopefully someone offers to cover the full $500 fee to be able to offer this program pro-bono to the whole daycare class.

This will encourage parents to scan a QR code on the permission slips by adding an incentive, such as a chance to win a prize or a gift card for those who complete the sign-up process. I will promote this on my social media channels. This will help to engage parents to visit the site, and will also help to track participation rates.

Text Message Updates with a Feedback Loop will utilize an opt-in text message feature that will send regular updates about the program. This will include reminders about the early enrollment discount as well as deadlines for scholarship applications. A short survey link in the texts will collect real-time feedback from parents about their thoughts on the program, and give them an opportunity to share thoughts. This will allow for adaptation of offers to the needs of the community.