What Did I Learn From the Results of This Survey?

In conducting this survey, I was provided with insights on what parents’ views were on a children’s dental health and oral hygiene program. With 66.67% of responses indicating that there is in fact an interest in learning about the program, that gave me a strong response to indicate the interest. With a number this high, I think that will contribute to the success of the program. This strong interest also tells me that there is a strong market demand for an educational program such as mine. The financial contributions that parents were willing to pay varied, but 36.6% voted to have the program at $10 or less per month. That is indicative to have a pricing strategy that is affordable. This would give parents an incentive to participate, knowing that the program is cost-effective and within budgets.

The content that is within the program indicated that parents were interested in proper brushing and flossing techniques by 90.91%, and the importance of flossing and healthy eating both being at 72.73%. This highlights a demand for comprehensive, practical content that parents believe is essential for their children’s dental health. How to prevent cavities came in at 81.82%, and that led me to believe that all of these should be topics to cover within the program. These results, while spread out, all indicate a decent interest and should be included as topics discussed.

The way the parents felt the program should be performed indicated the greatest interest in interactive games and activities by 81.82%. This suggests that parents value engaging, hands-on learning experiences for their children. In-person workshops came in second at 63.64%, indicating a desire for community-based interactions. The lack of interest in printed handouts or materials indicates to me that in today’s technologically centered society, a digital approach would be best in delivering material.

I found it interesting to see that the majority of children brush their teeth twice daily as indicated by 83.33% of votes. While this is great news, it still leaves room for improvement. Only 50% of children floss daily, which is no surprise since the majority of the adult population flosses at less than 50%. Children learn habits in the home. Discussing proper brushing and flossing techniques in a program could not only benefit the children, but reach parents in marketing as well.

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Most children receive fluoride through use of toothpaste, as indicated by 63.64%, and/or mouth rinses, 45.45%, with a small amount receiving it through tap water. Being aware of the benefits of fluoride in developing teeth is crucial. Currently, there is such a stigma about fluoride and its safety. Really bringing a focus to this topic by marketing the program provides an opportunity to spread awareness about fluoride benefits and safety.

83.33% of parents in this survey do discuss oral hygiene in the home with their children. This is a great number of participants that are willing to hear and learn more about the overall well-being of their child’s oral health. However, those that are not engaging in these types of conversations indicates to me that an outreach is necessary to provide support to these families.

The perceived importance of an educational program on healthy oral care was a striking 97.67%, indicating the importance parents feel should be placed on these topics. This places a strong highlight on the potential success of such a program and the effectiveness of educational programs such as this.

Some challenges parents felt that they experience when trying to encourage children to complete oral hygiene roles were very closely related, with 58.33% indicating lack of cooperation and participation from children, and 50% just forgetting to ask children if they have brushed or cared for teeth. These challenges indicate that this program should focus on engaging children and ways to help parents set reminders to help children remember to carry out learned techniques.

This research indicates a strong interest in oral hygiene education among parents. A clear preference for content, format, and engagement strategies was indicated. These findings suggest that educational programs should prioritize interactive, engaging content while addressing parents' concerns about cooperation and habit formation. Pricing strategies should be sensitive to the parents' willingness to pay. By taking these things into consideration, the program can be tailored to better meet the needs of many families, overall improving children's dental health and well-being.

How Will This Influence My Marketing Plan?

In targeting the audience, parents showed great interest in educational programs for their children. I will use this to potentially gather parent testimonials and success stories to promote dental health education. Given that 91.67% of parents feel educating children about dental health is highly important, marketing efforts will stress the importance of education to promote parents to help at home with this strategy.

In prioritizing the topics and format for the program, marketing strategies of a strong curriculum will be used. Things that place an emphasis on proper brushing, flossing, and healthy eating examples will be used to attract interest from other parents and possibly children. This curriculum will be marketed to parents and children alike.

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The structure of the program will include in-person educational events and place emphasis on the affordability or flexible payment options of the program. We could offer bundles that include material for less than $10 a month to promote oral hygiene. Programs would be created to engage in community involvement and activities demonstrating what the program places focus on.

Parents struggle to find ways for children to carry out care of everyday needs, such as brushing or flossing. The marketing will place great emphasis on strategies parents can use to engage children in oral hygiene habits. For example, there are many apps out there from different toothpaste companies that have timers for how long to brush. They are interactive and have timers and tutorials that kids do not even realize are being marketed to them. This also ties in the need for channels of communication that are digital to reach the children’s interests.

I would like to align my marketing plan with the insights gathered from the survey to effectively target and engage parents, enhance participation, and contribute to better dental health outcomes for children. My strategic approach ensures that the program reaches the audience, addressing their needs and preferences while promoting the importance of oral hygiene education.