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Abilene Drake
Fall 2024
Budget
Marketing is not free. There is a cost associated to every effective plan. Below you will find the marketing project and how it explores the monetary cost of each proposed tactic as well as pubic relations and social media plans.
Every phase of the marketing process can be roughly estimated. This step of the marketing planning process provides valuable insight into the logistical side of marketing.
Budget Table
Tactic
Monthly Cost
Specific Allocation
Facebook Ad Campaign
Website Construction
Donated Materials
Total (one time event)
$200 (1st Month) 500 Impressions $100 x 3
Graphic Design Student Ad Build ($100)
3 Month Contract
$300 (1st Month) Domain Registration ($50)
Monthly Subscription ( $100)
Website Construction ( $150)
$0 Dental Supplies – Colgate Rep
Manpower – Student Volunteers
IUSD Banners and Table Covers (Borrowed)
1st Month - $500
Subsequent Months $200 x 2
Total 3 Month Ad Cost =$900
$500
Avg $900 =
$500+$200+$200=$900
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